When Estée Lauder announced Kendall Jenner as their new face we all pretty much stood up and slow clapped. I personally think it was a great move and it makes the brand much more appealing to a younger audience. Lauder have some amazing products that I felt weren't really getting the limelight they deserve due to their older lady disguise.
Launched on Kendall's Instagram account first, the Little Black Primer is the first Estée Lauder product that she wanted to get behind and there's no denying she looks incredible in the campaign photos.
As always I'm here to wade through the marketing fluff and with this product I feel like there's more wading then usual. Lauder pitch this as a 3-way product that can work as a lash primer, a natural mascara by itself or a waterproof topcoat on top of your everyday mascara. I feel almost like they made a mascara, realised it had a very natural finish and thought, let's add two more functions to make it sound like something more exciting. I really like it as a mascara on it's own though and I don't think the extra fluff was needed. It works great as a Sunday mascara or as a "no makeup mascara" as Anna so perfectly put it. Do I like it as a primer? No. Do I like it as a waterproof topcoat? No. But as a natural, everyday mascara I think it looks very pretty and it works great for me on weekends.
So if it's natural lashes you're into give this one a go but for something with more volume and impact I'd recommend the Estée Lauder Sumptuous Extreme mascara.
As always I'm here to wade through the marketing fluff and with this product I feel like there's more wading then usual. Lauder pitch this as a 3-way product that can work as a lash primer, a natural mascara by itself or a waterproof topcoat on top of your everyday mascara. I feel almost like they made a mascara, realised it had a very natural finish and thought, let's add two more functions to make it sound like something more exciting. I really like it as a mascara on it's own though and I don't think the extra fluff was needed. It works great as a Sunday mascara or as a "no makeup mascara" as Anna so perfectly put it. Do I like it as a primer? No. Do I like it as a waterproof topcoat? No. But as a natural, everyday mascara I think it looks very pretty and it works great for me on weekends.
So if it's natural lashes you're into give this one a go but for something with more volume and impact I'd recommend the Estée Lauder Sumptuous Extreme mascara.
